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So before Monsters University yesterday, one of the previews they played was this one for Frozen.

Now, this is still the description of the movie from the Disney site for Frozen.

Walt Disney Animation Studios, the studio behind “Tangled” and “Wreck-It Ralph,” presents “Frozen,” a stunning big-screen comedy adventure. Fearless optimist Anna (voice of Kristen Bell) sets off on an epic journey—teaming up with rugged mountain man Kristoff (voice of Jonathan Groff) and his loyal reindeer Sven—to find her sister Elsa (voice of Idina Menzel), whose icy powers have trapped the kingdom of Arendelle in eternal winter. Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf, Anna and Kristoff battle the elements in a race to save the kingdom.

The trailer above is underwhelming to say the least. I am completely un-whelmed, really. If nothing else, it gives the impression that it’s a movie about Olaf the snowman. Or possibly just the cute animated short that will lead for the movie, since that seems to be a thing now for Disney. For a bonus, Olaf is also the character who shows up on the story page. (Though in the art there are some nice pictures of Anna and Kristoff.) Kind of makes it seem like this is a movie about a doofy reindeer and snowman combo (Ice Age-esque, really) and involves no humans, let alone any girl ones, at all.

The reason this gives me no warm fuzzies whatsoever reaches back to the debacle with the Rapunzel movie’s title being changed to Tangled because otherwise people would assume it was a girly movie or something. Yes, this is just a pre-pre-pre trailer, but it leaves a bad taste in my mouth, like they’re trying to disguise what the movie is really about. Because girl stuff is yucky and we all know boys won’t watch girl stuff. (But girls totally watch boy stuff all the time. Because that is the natural order of things.)

Another bonus! This is what the Japanese trailer looks like!

Hint: Anna spends a lot of time in the trailer mentioning her sister and her sister’s magic. And Anna exists in the trailer! And is plainly the heroine of the story!

DOUBLE BONUS: The Japanese title of the movie is 『アナと雪の女王』–Translated: Anna and the Snow Queen. Not something as non-specific as Frozen.

Disney, why the fuck are you now trying to pretend women are not present in–nay, CENTRAL TO–your movies? Is it the same utter, contemptible bullshit that motivated the title change for Rapunzel? Well, little girls watch boy movies and then we can hook them in with the princess thing, but we shouldn’t even try to get little boys interested in movies with women? Is that the thing now?

This just infuriates me. I get that it makes marketing sense, if you think that’s what’ll get butts in the seats. That doesn’t make any less infuriating. Before The Princess and the Frog, there were plenty of Disney movies that had a title centered around the leading lady. But the issue has now been made into a self-fulfilling prophecy. Way to reinforce the idea that women in lead roles just don’t get butts in the seats by making them vanish.

Originally published at katsudon.net. You can comment here or there.

Comments

( 4 comments — Leave a comment )
myriai
Jul. 11th, 2013 07:26 pm (UTC)
Can I just watch the Japanese version? It looks a hell of a lot better than the American version -.-

Agreed on all counts.
idemandjustice
Jul. 12th, 2013 01:42 am (UTC)
The Japanese version looks really good. I couldn't even finish the US trailer. It just looked stupid. Thank you for making me really annoyed.
chibifrieza
Jul. 14th, 2013 08:43 am (UTC)
I was reminded by a Tumblr post that the original version of The Snow Queen has SO MANY MORE FEMALE CHARACTERS THAN MALE, too. The ratio has basically been reversed.

Way to go, Disney. *unimpressed side-eye*
texasfanboy
Jul. 17th, 2013 01:54 am (UTC)
The irony is that Disney said around the time Tangled came out that it would probably be the last Disney movie involving a princess for a while, because they noticed fewer boys were going to their movies. Then they made a bunch of movies with princesses, but simply avoided calling them princesses in the ads.

*facepalm*
( 4 comments — Leave a comment )

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